Mobile computing has had an enormous positive effect on worker productivity worldwide. Customer Relationship Management is critical part of an enterprise’s strategy. Over the years, CRM has transformed itself from being a mere web-based contact management and information tool, into a customer-centric solution that enhances customer ecstasy and automates processes.

There has been a rapid change in the CRM industry with the emergence of the mobile phone as new tools with which to communicate, share, and use information. Over time, CRM solutions have evolved to become more advanced, enabling better information flow leading to increased customer value and satisfaction.